Launch Campaign for Victorian State Government initiative LaunchVic
I was part of the creative team at eg+ Worldwide that created the first advertising campaign for LaunchVic, a $60 million Victorian State Government initiative that provided Australian startups with funding, networking and collaboration opportunities.
The launch campaign consisted of a print press ad (left) and a digital banner ad. As the copywriter, I wrote the copy for both ads, and helped shape the visual identity created by Art Director Darren Pitt, working closely with the Government client.
As the initiative was in its infancy at the time and its service offering was still being decided upon, my copy helped the Government team to conceptualise and shape their actual offering, as well as the communication of it.