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Mercedes-Benz Night Noodle Market 2016 eDM
I wrote the copy for this eDM for Mercedes-Benz Australia to encourage its customers to attend the Mercedes-Benz Temporium, their bespoke dining space at the Night Noodle Markets. The highly unique structure had previously appeared at the Markets in Sydney, and was coming to Brisbane for the first time.
The eDM was very successful, with an open rate of 56.5%, which is very favourable compared to the Travel and Transport industry average of 20.51%.
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