NAB's share trading business, nabtrade, came to eg+ Australia with a brief for a digital campaign. It had discovered a portion of its customer base was dormant, meaning they had not traded cash or stocks on the platform in recent times.
This presented an opportunity for an exciting reactivation campaign to encourage more people to recommence trading on the platform. The campaign would promote a competition via a unique landing page, eDM, mastheads and banner ads.
Our team at eg+ designed and built a landing page and an eDM that directed customers to the page. We also built 15 targeted digital mastheads and banner ads to further promote interest in the competition. I was tasked with writing all of the copy for them.
View the landing page at left and the eDM below.