Disney Tim Burton's The Nightmare Before Christmas Light Trail copywriting

The Nightmare Before Christmas Light Trail was an immersive experience at New York Botanical Garden in collaboration with Disney and Tim Burton to celebrate the cult film. 

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As a Copywriter with the agency RPM, I worked on marketing and advertising content leading up to the launch and then throughout the run of the experience.

 

I created paid social ads, video scripts, web copy (including ticketing and FAQ), email marketing, influencer and partner content, OOH/signage, Google search copy, and more. 

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The experience was so popular with fans that it was extended from its initial run through Halloween and the holiday period.