Screen Shot 2022-02-16 at 11.20.01 AM.png
Screen Shot 2022-02-16 at 11.19.47 AM.png

Copywriting for Smirnoff's Color the Future campaign

As Copywriter at The Mixx I contributed to a campaign for Smirnoff called Color The Future, a 360-degree/365-day Pride campaign that celebrates diversity. 


The intersectional message celebrated the LGBTQIA+ community through vibrant imagery, messaging and partnerships with LGBTQUIA+ organizations. 

I was asked to contribute names for their range of cocktails crafted for the campaign, working within their brand guidelines and playing off an aura theme. Here is a selection.

Screen Shot 2022-02-16 at 11.17.30 AM.png
Screen Shot 2022-02-16 at 11.17.20 AM.png
Screen Shot 2022-02-16 at 11.17.54 AM.png
Screen Shot 2022-02-16 at 11.18.04 AM.png