Copywriting for Smirnoff's Color the Future campaign
As Copywriter at The Mixx I contributed to a campaign for Smirnoff called Color The Future, a 360-degree/365-day Pride campaign that celebrates diversity.
The intersectional message celebrated the LGBTQIA+ community through vibrant imagery, messaging and partnerships with LGBTQUIA+ organizations.
I was asked to contribute names for their range of cocktails crafted for the campaign, working within their brand guidelines and playing off an aura theme. Here is a selection.