Snapchat 
B2B interactive online education platform

Snapchat wanted to help its small business owner audience set up and utilize a business account on the platform to generate leads, engage audiences, and drive sales. It had an existing online interactive course for this, but the content was outdated and needed a refresh.  

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As a freelance content strategist and copywriter working with the agency Beyond, I worked with the Director of Product Delivery and other team members to enhance existing copy and generate new copy for this online course.

 

This included creating a new course outline and writing clear, concise steps for each course, with multiple chapters in each course. The content consisted of instructional copy, quizzes, case studies, and calls to action. 

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The revised course was much more user friendly and catered to a wider range of users with entertaining, informative, and engaging content.