Online course for SMB advertisers using Snapchat
As a freelance content strategist and copywriter I revised and wrote copy for an online course for Snapchat's small business owner audience.
The course provides advice on how to set up and utilize a business account to generate leads, engage audiences, drive sales and website traffic and more.
I worked with the Director of Product Delivery and various members of the team to revise and update existing content and write fresh content. This included creating a course outline and writing clear, concise steps for each course, with multiple chapters in each course. The content consisted of instructional copy, quizzes, case studies, and calls to action.
The course has evolved and been updated since I worked on it, and the screen shots here show its current iteration.