Creative work for The FRIENDS Experience
The FRIENDS™ Experience is an immersive celebration of the iconic 90s TV show, created by Superfly, in collaboration with Warner Bros, HBO Max and others. It features set recreations, interactive moments, a retail store and a café. It has existed in various iterations and locations, including The FRIENDS™ Pop-Up in Boston and New York, and The FRIENDS™ Experience in Chicago and New York.
I work on an ongoing freelance basis as a Copywriter and Creative alongside marketing directors, social media managers, designers and others at the agency Superfly.
My duties include:
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Conceptualizing and executing creative marketing concepts, drawing on my knowledge of FRIENDS™ and pop culture
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Writing signage copy for exhibits at the Experience
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Writing multi-choice trivia Q&As for interactive digital stations at the Experience
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Conceptualizing and creating social media content, in collaboration with designers and brand marketing managers
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Populating editorial calendars for Instagram, Facebook and Twitter
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Writing email marketing copy for new and existing customers
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Writing all copy for The FRIENDS™ Experience website, including for the home page, FAQ page and ticketing page
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Writing e-commerce content for The FRIENDS™ Experience Store, including product descriptions, with a focus on funny, on-brand copy that's referential to the show and recognizable for fans
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Writing Google search copy
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Writing promotional scripts for TV and radio
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Writing sponsored editorial content for partner websites
