COPYWRITER & CREATIVE

The FRIENDS™ Experience is an immersive celebration of the iconic 90s TV show, created by Superfly, in collaboration with Warner Bros, HBO Max and others. It features set recreations, interactive moments, a retail store and a café. It has existed in various iterations and locations, including The FRIENDS™ Pop-Up in Boston and New York, and The FRIENDS™ Experience in Chicago and New York. 

I work on an ongoing freelance basis as a Copywriter and Creative alongside marketing directors, social media managers, designers and others at the agency Superfly.

​

My duties include:

• Conceptualizing and executing creative marketing concepts, drawing on my knowledge of FRIENDS™ and pop culture

• Writing signage copy for exhibits at the Experience 

• Writing multi-choice trivia Q&As for interactive digital stations at the Experience

• Conceptualizing and creating social media content, in collaboration with designers and brand marketing managers

• Populating editorial calendars for Instagram, Facebook and Twitter

• Writing email marketing copy for new and existing customers

• Writing all copy for The FRIENDS™ Experience website, including for the home page, FAQ page and ticketing page

• Writing e-commerce content for The FRIENDS™ Experience Store, including product descriptions, with a focus on funny, on-brand copy that's referential to the show and recognizable for fans 

• Writing Google search copy 

• Writing promotional scripts for TV and radio 

• Writing sponsored editorial content for partner websites