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Copywriting & Creative for The FRIENDS Experience

I contribute creative marketing concepts, social media and email marketing copy, and other ad-hoc copywriting for the Friends Pop-Up, an event celebrating the 25th anniversary of the iconic 90s TV show.

Working on an ongoing freelance basis with creative directors, brand marketing managers, project managers, designers and other copywriters at Superfly, and drawing on my knowledge of the show and broader pop culture, I write copy to briefs, help populate the editorial calendar, and create tone of voice guidelines to ensure brand consistency. 

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