TSE Twitter post
TSE Twitter post
TSE Twitter Labor Day post
TSE Twitter Labor Day post
TSE Twitter post
TSE Twitter post
TSE Twitter GIF post
TSE Twitter GIF post
TSE Twitter post
TSE Twitter post
TSE Instagram Fashion Week post
TSE Instagram Fashion Week post
TSE Instagram Fashion Week post
TSE Instagram Fashion Week post

Social media and email marketing for The Seinfeld Experience

I contributed creative marketing concepts, social media and email marketing copy, and other ad-hoc copywriting for The Seinfeld Experience, an event celebrating the 30th anniversary of the iconic 90s TV show.

I worked on an in-agency freelance contract basis with creative directors, brand marketing managers, project managers, designers and other copywriters at Superfly, a creative agency in NYC. Drawing on my knowledge of the show and broader pop culture, I generated comedic multimedia ideas, wrote copy to briefs, helped populate the editorial calendar, and created tone of voice guidelines to ensure brand consistency across all marketing collateral.