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Social media and email marketing for The Seinfeld Experience
I contribute creative marketing concepts, social media and email marketing copy, and other ad-hoc copywriting for the Seinfeld Experience, an event celebrating the 30th anniversary of the iconic 90s TV show.
Working on an ongoing freelance basis with creative directors, brand marketing managers, project managers, designers and other copywriters at Superfly, and drawing on my knowledge of the show and broader pop culture, I generate comedic multimedia ideas, write copy to briefs, help populate the editorial calendar, and create tone of voice guidelines to ensure brand consistency.