Social media and email marketing for The Seinfeld Experience

I contributed creative marketing concepts, social media and email marketing copy, and other ad-hoc copywriting for The Seinfeld Experience, an event celebrating the 30th anniversary of the iconic 90s TV show.

I worked on an in-agency freelance contract basis with creative directors, brand marketing managers, project managers, designers and other copywriters at Superfly, a creative agency in NYC. Drawing on my knowledge of the show and broader pop culture, I generated comedic multimedia ideas, wrote copy to briefs, helped populate the editorial calendar, and created tone of voice guidelines to ensure brand consistency across all marketing collateral. 

SARAH GOODING IS A WRITER AND EDITOR BASED IN NEW YORK

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