Copywriting and creative work for Van Gogh Vodka
As Copywriter at The Mixx I've been working on a rebrand of Van Gogh Vodka to help it align more with its predominantly millennial female audience.
My duties have included:
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Working closely with strategy directors, creative directors, designers and account managers
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Researching the brand and the market to identify key brand opportunities, including artists to collaborate with on campaigns
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Creating, developing and executing a new brand voice across all digital platforms, including social media, email marketing, banner ads, and the Van Gogh Vodka website, as well as on-premise and off-premise activations, point of sale, and more
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Writing a brand manifesto and establishing content pillars and key messaging that will inform key campaigns throughout the year
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Writing product copy and branded content for partner websites
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Writing flavor profiles for each vodka flavor expression, to be used in marketing and advertising
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Creating cocktail names and refining recipe copy
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Writing taglines and slogans for Van Gogh Vodka products and products in partnership with other brands, such as DO cookie dough
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Helping to conceptualize, develop and execute campaigns and content for evergreen content and special promotions
