Destination Guide USA
Destination Guide USA

page 1

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Destination Guide USA
Destination Guide USA

page 2

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Destination Guide UK
Destination Guide UK

page 1

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Destination Guide UK
Destination Guide UK

page 2

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Destination Guide China
Destination Guide China

page 1

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Destination Guide China
Destination Guide China

page 2

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Destination Guide Japan
Destination Guide Japan

page 1

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Destination Guide Japan
Destination Guide Japan

page 2

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Destination Guide South Korea
Destination Guide South Korea

page 1

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Destination Guide South Korea
Destination Guide South Korea

page 2

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Destination Guide New Zealand
Destination Guide New Zealand

page 1

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Destination Guide New Zealand
Destination Guide New Zealand

page 2

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Australia Post International Destination Guides

When I was working at Clemenger BBDO I was briefed to write the copy for a series of six Destination Guides for Australia Post, the national postal service provider. 

 

The guides were each two pages and were heavily infographic in style, meaning the copy had to be short and sharp as well as informational.