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Hi! 👋 ​I'm a writer, editor and creative working with brands, publications and agencies in New York City. 

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I was born and raised in New Zealand, but moved to the United States in 2017 after living in Melbourne, Australia for five years. I'm now a Permanent Resident. 

I'm also a child of the internet—I started writing via a music blog called Einstein Music Journal, which I co-founded and edited from 2007 to 2012. 

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Since then I've worked for advertising and marketing agencies including BBDO, Superfly, The Mixx, Beyond, eg+ Worldwide and Byte. I've created content for companies including Red Bull, Snapchat, Spotify, Pandora, Twitch and Moda Operandi. And I've also contributed to publications including Rolling Stone, The Fader, The Guardian, VICE and i-D. 

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My favorite projects involve the internet, technology, pop culture, music, subcultures and entertainment. Scroll down for some highlights. 

Photo by Alice Hutchison

Some things I've written recently: 

  • Marketing emails

  • Social media copy (paid & organic)

  • Website copy

  • Exhibition and event signage

  • Scripts for TV and radio spots

  • Sponsored content

  • Editorial content

  • Case studies and testimonials

  • FAQ pages

  • Trivia Q&As

  • Ticketing copy

  • Google search copy

  • Artist bios

  • eCommerce content 
    (product descriptions)

I'm available for freelance and full-time opportunities, so please get in touch! 

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