Copywriting for Outside Lands Music & Arts Festival

As a freelance copywriter, I wrote copy for social media channels (Instagram, Facebook and Twitter), email marketing, the official website and more for Outside Lands Music & Arts Festival in San Francisco. 

I worked with brand managers, social media managers, project managers, designers and others at Superfly, a creative agency in NYC. Drawing on my knowledge of music and marketing, I wrote entertaining and engaging copy for interactive social media posts, delivered copy to briefs and deadlines populated the editorial calendar, and worked with tone of voice guidelines to ensure brand consistency across all marketing collateral. 

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