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Writing and Associate Producing for Outside Lands Music & Arts Festival

Outside Lands is the largest independent music and arts festival in the US, with 200,000 attendees over 3 days in San Francisco. 


I've been fortunate to work on it a couple of times now.


Most recently I worked as Writer & Associate Producer on the official live stream on Twitch (sponsored by Levi’s and M&M’s), which attracted nearly 6 million views. I worked both remotely in New York in the lead-up to the festival, and on-site in San Francisco.

My duties included:

  • Researching and recommending artists to feature via performance and/or interview on the Twitch live stream

  • Collaborating on live show creative packages with creative director and executive producer

  • Pre-scripting live stream comments in the voice of Outside Lands and the two festival mascots

  • Writing supers, daily scripts, and artist interview outlines for live stream hosts and special guests

  • Monitoring and writing in the live stream chat as the voice of Outside Lands and the two festival mascots

I also worked on a previous iteration of the festival as a Copywriter with their partner agency Superfly.


My duties in this role included: 

  • Writing copy for social media channels (Instagram, Facebook and Twitter), email marketing, the official website and more

  • Working with brand managers, social media managers, project managers and designers

  • Drawing on my deep knowledge of music and marketing to write entertaining and engaging copy for interactive social media posts

  • Delivering copy to briefs and deadlines

  • Populating the editorial calendar

  • Working with tone of voice guidelines to ensure brand consistency across all marketing collateral 

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