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Copywriting for Twitch
I came up with three creative directions and wrote sample scripts for an Instagram Stories-based campaign for Twitch, as a freelance copywriter for their parter agency, Byte.
The campaign aimed to spotlight music creators on the platform, which has traditionally been more known for its gaming community.
I presented three concepts and sample scripts, which highlighted some of the unique ways artists use the platform. These included live-streaming performances in unconventional settings, collaborating with other artists on the platform, and playing games together on the platform while discussing their music. The chosen concept was storyboarded and presented to the client.
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